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Indian Wells Benefits from TS Communications Assessment

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Indian WellsTripepi Smith has delivered an Express Communications Assessment to the City of Indian Wells. The Assessment provides a holistic analysis of the City’s current communications efforts and identifies opportunities for enhancements to connect with two distinct audiences: residents and visitors. Indian Wells is an internationally recognized destination for its winter weather, tennis competition and overall quality of life. The City engaged Tripepi Smith as a starting point for moving its resident outreach efforts from good to great.

“Tripepi Smith is the recognized leader in city communications and had a record of success with marketing a recruitment opportunity in Indian Wells. The Express Communications Assessment delivered exactly what we needed to sustain the City’s continuous improvement objectives,” said Wade McKinney, city manager of the City of Indian Wells. “Indian Wells residents have high expectations of their city, and our city staff is committed to delivering for our residents everyday.”

Tripepi Smith’s Express Communications Assessment is a scaled-down version of the firm’s traditional Communications Assessment. While both assessments provide extensive insights, the express version expedites the timeline, reduces some of the content scope and narrows the field of interviewees.

“Indian Wells is a stunning community and an international destination. The city has two complementary objectives with its outreach efforts to residents and visitors, but each requires its own strategy,” said Ryder Todd Smith, president of Tripepi Smith. “City staff are committed to finding innovative ways to inform residents and be most effective, and I was thrilled by their enthusiasm for this project.”

Tripepi Smith has delivered communications assessment for numerous other cities, including City of La Puente, City of Duarte, City of Culver City, City of Paramount, City of Cupertino, City of Morgan Hill, City of Norwalk, City of Livermore and Town of Windsor.

About the City of Indian Wells

Located in the heart of Southern California’s Desert Resort communities, the City of Indian Wells is recognized worldwide for its­ tranquil and luxurious resort environment. Then and now, astute planning and city leadership have helped Indian Wells achieve status as one of the premier residential resorts and vacation destinations in the United States. Guests and residents alike are continually drawn to the many amenities that Indian Wells offers including four world-class resorts, Indian Wells Golf Resort and Indian Wells Tennis Garden, a variety of cultural programs, impressive resident benefits, and much more. Whether you are here for a day, a week or a lifetime, idyllic Indian Wells offers a peerless experience that truly elicits a state of overall well-being. Click/tap here to learn more about the City of Indian Wells.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.

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