The Link Between Fun Videos and Social Media Engagement
When creating video content for social media, engaging viewers is both an art and a science. With a sea of content vying for visual attention, it can be difficult to determine what will make your video stand out. Tripepi Smith recommends — and incorporates in our own marketing efforts — the following practices to create fun and informative videos that drive engagement.
Reinvent your branding: McDonald’s has the golden arches, Nike has the swoosh and Tripepi Smith has commandeered the thumbs up. A well-known visual across our website and social media platforms, our video team used the thumbs up in new and creepy ways with a fun Halloween video.
Incorporating well-known visuals of your organization in unexpected ways that pay homage to current trends, holidays or observances reinforces your branding and keeps your content topical.
Incorporate humor: When appropriate, humor is one of the best ways to stop someone from scrolling by your content. Tripepi Smith poked fun at itself with an animated video that showcased how our logo has been misinterpreted over the years. Keeping content relatable and lighthearted increases the likelihood of shareability and engagement.
Use strong visuals: To truly captivate viewers, high-quality footage that offers striking views, dynamic colors or unique perspectives are all great ways to visually hook a viewer. Using footage we captured from our past video shoots, Tripepi Smith invited viewers to Meditation Monday, a series focused only on striking nature beauty shots and soothing natural sounds. In the fast-paced landscape of social media, producing content that contrasts with the norm can draw in viewers and spark meaningful engagement.
Repurpose Content: A cost-effective means of creating content is to breathe new life into existing assets through video. As a marketing firm, our team often snaps thumbs-up selfies while on-site at conferences, client visits and team gatherings. We repurposed this content into a fun video tracking our whereabouts for social media. Think about how you can transform your existing content and infuse it with a fresh, new twist.
Offer Value: A surefire way to increase engagement is to provide viewers with valuable insights and helpful information. At Tripepi Smith, our Always Be Learning culture lends itself to #AlwaysBeLearningAlert, a social media video series where TS staff members provide a roundup of current social media news. Leveraging your organization’s expertise to educate the community is an excellent way to generate fresh video content ideas.
Authenticity is essential for crafting engaging content. The unique personalities of your staff, along with your organization’s values and mission, should form the backbone of the stories you share. This foundation will help foster deeper connections and enhance audience engagement. Happy creating!