The County of Fresno Looks to Tripepi Smith for Redistricting Outreach Support
In April 2021, the County of Fresno tapped Tripepi Smith to provide outreach and engagement support for their redistricting effort. Following the public hearing on December 14, 2021, the Board of Supervisors adopted its new Supervisorial District Map via resolution, concluding the redistricting process.
“Redistricting is an important and extensive process that can be complex, requiring collaboration from many groups,” said John Thompson, Fresno County public works assistant director and leader of the County’s redistricting effort. “The efficient management skills, attention to detail and knowledge that Tripepi Smith displayed were instrumental to the success of the process.”
In their approach, the Tripepi Smith team – consisting of Director Jennifer Fitzgerald, Senior Graphic Designer Kjerstin Wingert, Business Analyst Clare Burgess and Junior Business Analyst Jerald La Madrid – sought to inform and empower the engagement of the County of Fresno’s community in the redistricting process.
To increase community involvement and engage a diverse and inclusive spectrum of the public, Tripepi Smith, in coordination with the Fresno County Public Information Officer, Sonja Dosti, created a Public Outreach Plan that outlined the strategies to disseminate pertinent redistricting information and materials. Per the Public Outreach Plan, Tripepi Smith recommended or helped create the tools and strategies to execute that plan, which included:
- Launch of the City’s multilingual dedicated Redistricting webpage that housed all information pertaining to the County’s redistricting process
- Bilingual social media posts published across Facebook, Instagram, Twitter and Nextdoor. With boosted posts geo-targeted to Fresno County.
- Flyers promoting public hearings, commission meetings and workshops. These flyers were physically posted at Fresno County Hall of Records and electronic flyers were emailed to the Redistricting Community Based Organizations list.
- Press releases announcing several milestones in the redistricting process. The PIO distributed the releases to the County’s list of media outlets and Tripepi Smith distributed them to the Redistricting Community Based Organizations list.
- Spanish and English radio advertisements encouraging residents to become involved in the redistricting process by informing them of public hearings and the opportunity to submit comments and draw draft maps, and encouraging them to review and comment on submitted maps.
- Outreach phone calls and emails to Community Based Organizations to announce the redistricting process and encourage participation.
- Public workshops were attended by Tripepi Smith President Ryder Todd Smith, who facilitated a discussion on communities of interest in order to solicit community input.
“The County of Fresno is committed to communicating effectively with the public and encouraging community participation in its processes,” said Jennifer. “Our team is proud to have aided the County’s extensive outreach effort in its redistricting process.”
About the County of Fresno
The County of Fresno is located in the San Joaquin Valley with over one million residents. Known for its outdoor recreation, agricultural production and scenic views, Fresno County is the only metropolitan hub in California centered between three national parks, with Yosemite, Kings Canyon and Sequoia not far from its city centers.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.