Foster City Expands Engagement with Tripepi Smith for Communications Support

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The City of Foster City engaged Tripepi Smith in January 2021, and just a month later, expanded its contract and scope of work to further enhance communications related to the Foster City Levee Improvements Project.

Tripepi Smith is implementing proactive strategies to raise public awareness and understanding of the $90 million levee project – one of the largest public works projects in Foster City history. Thus far, Team Tripepi Smith established a dedicated project website, conducted three public online community updates, produced multiple videos and provided ongoing social media support.

“This levee improvement is critical to protecting the people and property of Foster City from storms and high tides that cause floods–and to avoid the related high insurance costs that come along with natural disaster,” stated City Manager Peter Pirnejad. “It has been astounding seeing Tripepi Smith quickly address community member questions about our Levee Improvements Project. The team helped the City directly engage with residents and create platforms that will sustain our outreach efforts through this long and complex construction project.”

Director Jennifer Nentwig is lead on the engagement, leaning on President Ryder Todd Smith for support on strategy and Junior Business Analyst Danielle Rodriguez to write for social media and content development. Additional assistance has been delivered by Senior Business Analyst Emily Mason and Cameron Grimm.

“I’m honored that Foster City chose Tripepi Smith to partner with the City and meaningfully connect with the community about this critical project,” said Jennifer. “An infrastructure project this large and complex necessitates regular, clear communications, and I’m proud that our team has been able to step in and help the City establish a solid, proactive communication plan that’s already having a positive impact.”

In addition to Foster City, Tripepi Smith has experience working with other agencies in the greater Bay Area, including Vallejo, Livermore, American Canyon, El Cerrito, Napa, Martinez, Millbrae, Sunnyvale, Cupertino, Daly City, Morgan Hill and Santa Clara County.

“Our work for Foster City so far demonstrates the truth of one of our primary axioms at Tripepi Smith: ‘Content x Distribution = Impact,’” said Ryder. “By engaging with residents through high-quality forums, videos, infographics and other channels, we are seeing a measurable shift in public perception. Foster City is executing a massive public works project that will save residents significant money in the coming decade and protect the community from the encroachment of Bay waters. This project is a huge win for Foster City and the community.”

About the City of Foster City

Foster City is a waterfront city along the western shore of the San Francisco Bay in San Mateo County. With a population of more than 33,000, the City is known as one of the nation’s safest cities and is home to numerous business headquarters, educational institutions and world-class recreational opportunities.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management FoundationRenne Public Law Group, Bob Hall & Associates and Climatec Energy Services.