As Facebook’s online advertising tools continue to evolve, so do its learning options. In 2015, Facebook introduced Blueprint, an online education resource to help advertisers learn Facebook’s advertising tools. Facebook Blueprint offers courses that cover every aspect of Facebook advertising. Individuals interested in mastering Facebook’s advertising tools should consider pursuing Facebook Blueprint Certification.
What Certifications Does Facebook Offer?
Facebook currently offers two certifications through its Blueprint Certification program: Facebook Certified Planning Professional and Facebook Certified Buying Professional. The Certified Planning Professional certification measures competency in advertising objectives, Page management, audience targeting and other skills related to planning successful online advertising campaigns. The Certified Buying Professional certification measures competency in purchasing ads, ad buying types, delivery via the ad auction and other skills necessary to purchase ads on Facebook.
How Do I Become Certified?
For each certification, individuals must pass two exams with a score of 700 or higher. Both certifications require exam 310-101 Facebook Advertising Core Competencies. Depending on which certification is being pursued, individuals must take exam 322-101 Facebook Certified Planning Professional or exam 321-101 Facebook Certified Buying Professional. Each certification is valid for 12 months and individuals must retake all exams for certification renewal.
How Do I Prepare for the Exams?
To prepare for the exams, Facebook Blueprint offers e-learning paths tailored to each certification. For the Planning Exam, coursework is categorized into five sections: define advertising objectives, define target audience, build campaign plans, and measure and evaluate campaign performance. The Buying Exam coursework is divided into five sections as well: pre-campaign assessment, tracking and reporting, creative, troubleshooting and targeting. Courses end with a quiz and links to additional complementary resources.
How Does Blueprint Certification Benefit My Agency?
Facebook is home to more than two billion monthly active users and Instagram (owned by Facebook) 800 million. Facebook online advertising is a significant opportunity to communicate your agency’s message. With Facebook Blueprint Certification, your agency can be prepared to reach its target audience online using Facebook’s advertising tools with confidence and ease.