Tripepi Smith Grows Talent Pool with Emily Mason, APR

Tripepi Smith Grows Talent Pool with Emily Mason, APR

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Tripepi Smith Grows Talent Pool with Emily Mason, APRTripepi Smith welcomed new talent to the team with Emily Mason, APR, joining the firm as a senior business analyst on March 30, 2020.

Emily comes to Tripepi Smith with eight years of communications experience, including a mixture of public relations, marketing and innovative digital strategies. She has worked in the non-profit, private and public sector, including several years serving in a community relations capacity with the Orange County Transportation Authority (OCTA). While at OCTA, Emily was able to usher in a new “digital era,” which included transitioning the agency to leveraging interactive online annual reports, social media campaigns with partners and community leaders, and gamification techniques.

“I am excited to bring my copywriting, creative and digital strategy skills to the table to help Tripepi Smith clients improve their communication and engagement with their communities,” said Emily. “During this challenging time, many people are looking to their local government bodies for guidance and hope, and I feel very humbled to have the opportunity to be a part of helping our clients with this.”

Emily thrives on collaborating with cross-functional teams to explore innovative and creative storytelling opportunities to navigate complex challenges and increase organizational reputation. This includes a wide variety of content creation, from crafting press releases and print collateral, to developing videos and implementing social media and influencer campaigns.

“I have known Emily for a number of years and have seen her skills and experience continually grow and develop. Her dynamic skillsets and unique way of looking at opportunities and challenges will be an asset to both our team and clients,” stated Ryder Todd Smith, president of Tripepi Smith. “Her timely arrival could not be better as many public agencies are turning to our firm for help with communications to address the public’s concerns over coronavirus. We have experienced tremendous growth, and we are fortunate to have built capacity in our team to take on the greatest challenge our generation has seen.”

Emily holds a Bachelor of Arts in Communication from California State University, Fullerton with a focus in public relations and a minor in business administration, and achieved and maintains Accreditation in Public Relations through the Public Relations Society of America. Additionally, Emily is pursuing a Master of Arts in Communication Management from the University of Southern California.

About Tripepi Smith

Tripepi Smith is an Orange County-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Paramount,City of Rolling Hills Estates, City of Santa Ana, City of Santa Cruz, City of Tracy, City of Yuba City, Cal Choice, California Joint Powers Insurance Authority, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.