City of Cypress Taps Tripepi Smith For Comms Support for New State Environmental Policy
In April 2021, the City of Cypress and Mike Balliet Waste Consulting tapped Tripepi Smith to assist with public outreach and education regarding SB1383, a new California state law intended to reduce organic waste disposal into landfills. The regulation requires residents and businesses to place organic waste in a designated bin or cart to ensure it is recycled properly. Through this statewide effort, California hopes to achieve a 75% reduction of organic waste in landfills and to rescue at least 20% of currently disposed surplus edible food by 2025.
“SB 1383 is the largest change to the way residents and businesses dispose of their waste since recycling was implemented a few decades ago,” said Management Analyst Kirsten Graham. “We are grateful for the work Tripepi Smith is doing to assist us in delivering clear and concise communications about SB1383 so this can be as smooth a transition as possible for our community.”
SB1383 is only effective if community members are aware of the change and feel equipped with the knowledge they need to adapt. Therefore, the policy explicitly calls for government agencies to provide community outreach and education to ensure residents are ready to participate when their city rolls out the new organic waste recycling service.
Tripepi Smith deployed several team members on this project, including Business Analyst Sara Madsen, Senior Graphic Designer Kjerstin Wingert and Junior Business Analyst Kylie Benzing. The team collaborated to provide digital and print design collateral in three languages with information about what the new law means for community members. Deliverables included social media advertising, website content development, and informational postcards.
“Asking residents to make a habit change this big requires solid and pervasive education to support them,” said Sara. “We’re proud to support the City of Cypress as they prepare to kickoff their organic waste recycling in the city. Additionally, we all benefited from the decades of experience and insights that Mike Balliet provided to the entire rollout plan.”
About the City of Cypress
The City of Cypress, in partnership with the community, sustains and enhances our safe, attractive and quality environment in which to live, work and play. Cypress, an engaged and diverse community, will honor the past and embrace sustainable growth for families and businesses to prosper.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.