Cutting the Cord, 2013-Style
Remember back in the wee early years of the 21st century when you first heard about people “cutting the cord” to their land line? These bold souls threw caution to the wind, braving a world with spotty cell service and saved themselves some money on a redundant utility.
Well, hang onto your hats – it’s happening again.
Only this time around, the bravest of the brave are “cutting the cord” to their personal computers.
A recent Pew Research Study reveals that more and more people are accessing the internet with their smart phones. A full 87% of those polled said they go online with their phones (up from 51% just two years prior). 68% said they do so on a daily basis and 25% said they go online exclusively with their phones.
The percentages were higher in younger age groups.
Looking at these numbers, are we to assume that people are putting down their smart phones as they age? Unlikely. What is much more likely is that smart phones are becoming more and more ubiquitous.
And not just in high income brackets. In fact, smart phone usage is increasing on both ends of the income bracket spectrum. Those in households with higher incomes are embracing new technologies only slightly faster than those living in households where the yearly income is less than $30,000 a year. The reason is simple – it’s the same reason some people got rid of the land lines a decade ago – to save money (check out this article on MSN Money “How a Smart Phone Can Pay For Itself“)
One of the biggest cost savings smart phone users can realize is the letting go of their desk-top or lap-top computer. For lower income families in particular, this is the way of the future.
We can argue over whether the spread of technology in our lives is a fact to be applauded or feared, but there’s no debating that businesses wishing to stay in touch with their users don’t just need a great website. They need a great website that works on all platforms, from smart phones on up.
Take a moment to see how your website looks when you call it up on a smart phone. If it doesn’t look right – give us a call. We can help.