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City of Covina Forms Districts After Extensive Outreach

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The City of Covina jumped into hyperdrive to form new districts and called on Team Tripepi Smith to lead its outreach campaign from November 2021 through January 2022. The Tripepi Smith team was led by Business Analyst Sydni Overly with support from Business Analyst Danielle Rodriguez and Junior Business Analyst Melanie Moore.

“The district formation process can often be tense due to time constraints and financial pressures, but Tripepi Smith’s assistance ensured that our process was as transparent as possible, alleviating that tension,” said City Manager Chris Marcarello. “The 35 publicly-submitted maps and countless comments received from the community are largely a result of the outreach work done by the team at Tripepi Smith.”

Team Tripepi Smith worked to reach all diverse communities within Covina by:

  • Designing and creating a standalone website regarding the city’s district formation process at MapCovina.org
  • Posting weekly social media posts advertising the districting process, upcoming hearings and various resources
  • Designing four flyers promoting each of the city’s four public hearings
  • Conducting outreach to dozens of community groups via phone and email
  • Writing and distributing two press releases announcing the city’s district formation process as well as the adoption of the city’s final map

Additionally, all materials produced for this redistricting process were produced in English and Spanish.

“It was a pleasure to work with the City of Covina on their district formation process,” said Sydni. “While it was accelerated, the city worked hard to ensure a fair and representative process. Tripepi Smith is pleased to have been a part of this project and to have worked alongside such committed staff.”

About the City of Covina

Covina is located in East Los Angeles County in the heart of the San Gabriel Valley. It was incorporated in 1901 with one square mile of land, coining the term “One Square Mile and All There.” Since then, the City has grown to over seven square miles and over 50,000 residents. 

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American CanyonCity of Culver CityCity of CupertinoCity of Daly CityCity of DuarteCity of Grover BeachCity of Santa PaulaCity of Indian WellsCity of La Cañada FlintridgeCity of Lake ForestCity of LivermoreCity of NapaCity of ParamountCity of MartinezCity of TracyCity of VallejoCalChoice Energy AuthorityCalifornia Joint Powers Insurance AuthoritySanta Clarita Valley Water AgencySanta Clara County Fire DepartmentCosta Mesa Sanitary DistrictRowland Water DistrictCalifornia Contract Cities AssociationCalifornia City Management FoundationRenne Public Law GroupBob Hall & AssociatesWest Coast Arborists and Climatec.