Clare Burgess Earns Google Ads Certification

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In true Tripepi Smith #ABL fashion, Junior Business Analyst Clare Burgess earned Google Ads Search Certification to build on her growing list of certifications and expertise. Since joining Tripepi Smith in June 2020, Clare has accrued 10 certifications including Hootsuite Social Marketing Certification, Google Analytics and Constant Contact. She is now the third Tripepi Smith teammate to achieve Google Ads Certification alongside Business Analyst Karen Villaseñor and Director Jon Barilone.

“Attaining Google Ads Search certification affirms I can optimize our clients’ advertising campaigns based on their individual goals,” said Clare. “I’m looking forward to using my newfound knowledge to aid our client and deliver cutting edge digital ideas for the benefit of public and private sector clients. Tripepi Smith continues to invest in their people, and that creates a win for me and my clients.”

Through the Google Ads Search Certification course, Clare learned how to apply search ad extensions, understand optimization score and performance planner to achieve the desired objective of each campaign. By achieving certification, Google recognizes Clare’s ability to build advertising campaigns driven by client objectives, budget and desired audience.

“Clare’s achievement shows her commitment to our Always Be Learning culture here at Tripepi Smith,” said Tripepi Smith Co-Founder Nicole Smith. “She’s gone above and beyond to deepen her knowledge of the local government and communications industry, which will enable her to thrive at Tripepi Smith.”

In addition to the team’s various Google certifications, Tripepi Smith is also a Google Partner that grants the firm access to Google events, training and promotional offers.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.