City of Tracy Calls on Tripepi Smith for Cable Channel Branding
As the world shifted towards virtual forums in response to the pandemic, the City of Tracy ensured that their online meetings were high-quality by upgrading the City’s cable channel and the City Council Chamber’s recording equipment and systems. To go along with these improvements, the City tapped the Tripepi Smith design team to create graphics to brand their channel.
“The City of Tracy is committed to keeping our residents informed on City business despite having limited in-person services. By renovating our Council Chambers with the latest broadcasting technology and updating our cable channel with professional branding, we enhanced our engagement platforms and are now delivering a better experience for our community,” said Jenny Haruyama, City Manager of the City of Tracy. “Tripepi Smith is a strong partner for the City of Tracy. Their understanding of local government and design continues to bring tremendous value to our comprehensive communication and marketing efforts.”
Senior Business Analyst Melanie James led the effort by designing title cards and lower-thirds that fell in line with the City’s branding guidelines. These graphics are displayed before and during the meeting broadcasts and rebroadcasts to clearly identify the content as official City of Tracy information.
“The City of Tracy is a great example of a public agency effectively adapting to better serve their community, and we are excited to be a part of the team that is improving the overall production quality of the public meetings. Tracy is making major investments in the community across an array of areas, and it is nice to see the visuals keep up with the other major improvements in the city,” said Melanie.
Tripepi Smith routinely provides cable channel management and council chamber video recording services for public agencies. Its list of clients for these service areas include City of Fullerton, City of Bellflower and City of Huntington Beach.
The second most populated city in San Joaquin County, the City of Tracy is home to just over 82,000 people. Tracy is just an hour outside of Sacramento, San Francisco and San Jose, centered in a triangle formed by the major interstates of 580, 205, and 5 that has inspired its slogan, “Tracy. Think Inside the Triangle.” The City aspires to preserve and improve the quality of life for its residents so it may become the most prosperous community in California. Please visit www.cityoftracy.org to learn more about the City of Tracy.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management FoundationRenne Public Law Group, Bob Hall & Associates and Climatec Energy Services.