City of Napa Calls on Tripepi Smith to Aid Budget Education and Outreach Challenges
In May, the City of Napa called on Tripepi Smith to lead their communications efforts specifically regarding the City’s budget. The City requested that Tripepi Smith create informative and easy-to-digest materials for the community regarding recent impacts to the City’s 2020-21 budget as a result of COVID-19. Tripepi Smith also helped strategize tactics for enhanced media relations and internal communications to City staff.
“Team Tripepi Smith was an enormous help with our resident outreach,” said Napa City Manager Steve Potter. “The team understood the sensitivity of the situation and delivered visually appealing and educational communication tools for our residents. Because of Tripepi Smith, we were able to effectively explain the fiscal challenges our City is facing due to COVID-19 as well as assure residents of our plans to address them.”
Director Jon Barilone, Art Director Kevin Bostwick and Senior Business Analyst Bria Balliet worked closely with the City Manager’s and Finance Offices to conceptualize the most effective communication tools for the City’s residents, settling on a package of resources that centered around a detailed infographic. Once the infographic was finalized, the team built out a dedicated budget webpage and FAQ page to provide more context and details, and translated all the critical information into an animated video. Finally, the team broke up the infographic elements into individual social media images that ran as a month-long educational campaign. The intention was to provide the information via multiple avenues so there would be an accessible option for as many community members as possible.
“Napa’s desire to frequently communicate with their residents and employees during challenging circumstances points to the City’s dedication to their community,” said Jon. “We were happy to assist the City in its efforts to keep its different audiences updated in this ever-evolving environment.”
About the City of Napa
Napa is an old City by California standards, founded in 1847 as a jumping off point for 49ers bound for the Gold Rush. Today, Napa is a vibrant and modern community with a respect for its colorful past. While yesterday’s jobs came largely in heavy industrial pursuits, today’s workforce is mostly white collar and the economy is increasingly based on tourism. Napa enjoys low crime rates, high standards of living, clean air and nearly perfect weather year-round. As the County seat for one of the world’s Great Wine Capitals, the Napa name is synonymous with quality. We think that applies to our community and the people who make it what it is. Learn more about the City of Napa.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.