City of Fullerton Enlists Tripepi Smith for Cable Channel Branding
As the City’s cable channel became the primary source for City news and updates for the community during the pandemic, the City of Fullerton looked to Tripepi Smith to design graphics to bring Fullerton Channel 3 in line with the overall City branding. The goal of the effort was to both enhance the visual production of the council meeting broadcasts while also clearly identifying the content as official City of Fullerton content.
“The City of Fullerton has made great strides towards providing first-rate virtual meetings and events that keep our community connected throughout this time of uncertainty. With the new graphics on the cable channel, the City is able to clearly identify our official content for our community,” said Ken Domer, City Manager for the City of Fullerton. “The Tripepi Smith team continues to prove itself as a dependable source for professional graphic design work and broadcasting support for our council meetings.”
As the project lead, Senior Business Analyst Melanie James designed title cards and lower-third graphics to be displayed before and during videos on Fullerton Channel 3. The City of Fullerton has also engaged Tripepi Smith as their cablecast production partner to produce and direct City meetings and events.
“Having a top-level cable channel available has become key to remaining transparent and accessible during the pandemic,” said Melanie. “The City of Fullerton staff are dedicated to public education and transparency. This has included appropriate investments in the cable channel and the video production process to ensure the community is clear on the official voice and information coming from the City. Tripepi Smith is honored to be a part of the City of Fullerton team.”
Tripepi Smith previously completed cable channel branding graphic design work for the City of Tracy and the City of Huntington Beach.
About the City of Fullerton
Located in northern Orange County, the City of Fullerton is a full-service city renowned for its unique mix of residential, business, educational and cultural environments which provide an outstanding quality of life for both residents and businesses alike. Fullerton was founded in 1887 and currently has a total population of 135,161. One of the largest cities in Orange County, Fullerton is a community with a strong sense of tradition, one that treasures its historic past as it prepares to meet the challenges of its future.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management FoundationRenne Public Law Group, Bob Hall & Associates and Climatec Energy Services.