California Urban Forests Council Engages Tripepi Smith for Statewide Tree Planting Event Outreach
The California Urban Forests Council (CaUFC) selected Tripepi Smith to provide strategic communications and public relations services in preparation for a special event, AMPlifying the Urban Forest, which will be presented in partnership with West Coast Arborists and Taylor Guitars. On March 12, 2022, the urban tree-planting event will span 30 municipal agencies throughout California and empower communities that lack tree canopy coverage to celebrate Arbor Day and to learn how trees contribute to community wellness.
Deliverables for this engagement include: an editorial calendar, graphic design support, social media management, article production, email marketing, video news releases and standardized press releases for participating municipal agencies. Outreach efforts are already underway and will continue on a monthly basis through March.
“Tripepi Smith has already proven to be a powerful asset in the world of communications and government,” said CaUFC Executive Director Nancy J. Hughes. “We’re confident the Tripepi Smith team will help us make AMPlifying the Urban Forest an impactful event for all.”
The Tripepi Smith team–consisting of Director Katherine Griffiths, Business Analyst Sara Madsen and Junior Business Analyst Claire Torza–will bring a diverse mix of skill and talent to the table to implement a comprehensive, strategic and proactive communications program that will support CaUFC’S brand, projects and outreach efforts.
“It is rewarding to build on our existing relationship with West Coast Arborists and to work with a nonprofit like the California Urban Forests Council,” noted Katherine. “AMPlifying the Urban Forest exemplifies a sustainable, circular economic model that supports all aspects of a tree’s life cycle, from planting to cultivating to repurposing, i.e. seed to shade to song.”
About the California Urban Forests Council
The California Urban Forest Council (CaUFC) was founded in 1968 as the first urban forest council in the nation. CaUFC is composed of professionals associated with municipalities and public works, urban planning and design, arboriculture and the nursery industry, and community-based and public health organizations. CaUFC supports seven Regional Councils across California that act as the backbone of our organizations. Together, as a coalition, CaUFC is dedicated to the expansion and perpetuation of sustainable urban and community forests to enhance the quality of life for all Californians.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates and Climatec.