Tripepi Smith Video Explains Economic Development for State Association
The California Association for Local Economic Development (CALED) enlisted Tripepi Smith to create an animated video to explain what economic development is and what it looks like in practice.
With engaging infographics, the video helps viewers understand the information in a more digestible, story-like manner, sharing how to apply concepts in real life and emphasizing the importance of economic development aligning with a community’s goals.
“Tripepi Smith’s communications and media production expertise helped us deliver an informational video that clarifies the value of economic development that is often overlooked,” said CALED President and CEO Gurbax Sahota. “It is important to share the numerous benefits of economic development apart from creating jobs. This video simplifies a commonly misunderstood concept with the help of visually appealing graphics that paint a picture of how economic development thrives in our economy.”
This video was shared through various social media platforms, such as YouTube, Facebook, X and LinkedIn. To increase its reach, it was pushed as a paid advertisement on Facebook and featured on the CALED website.
“We are proud to have partnered with CALED to craft a video that distills their message in an engaging and straightforward way,” said Tripepi Smith Director Cameron Grimm. “It serves as a powerful tool to depict the powerful impact economic development initiatives can have on businesses and communities.”
View the full video and learn more about economic development on the CALED website.
About CALED
The California Association for Local Economic Development (CALED) is California’s premier economic development association. With more than 800 members, it is one of the largest economic development associations in the country, which is why we refer to our membership as California’s Economic Development Network. Since 1980, when it was created, CALED has led the way in teaching economic developers, local elected officials, and state representatives the value of economic development and how it is used to grow businesses, generate revenue to support community development programs and retain and create quality jobs.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.