CalChoice Renews Contract with Tripepi Smith to Support Community Choice Aggregation Initiatives
The California Choice Energy Authority (CalChoice) has renewed its contract with Tripepi Smith. Since 2017, Tripepi Smith has played a pivotal role in supporting CalChoice’s communication, outreach and marketing efforts across a variety of initiatives aimed at empowering local communities with sustainable energy choices.
The CalChoice team is led by Senior Business Analyst Karen Villaseñor and Business Analyst Charlie Mounts, with assistance from Junior Business Analyst Olivia Rizzuto and creative support from Junior Graphic Designer Jenna Haubruge. From creating and distributing annual joint rate comparison mailers to crafting informational packets for new council members serving on CCA boards, the Tripepi Smith team has demonstrated its expertise in turning complex energy-sector concepts into clear, engaging materials.
“Tripepi Smith’s approach is genuinely customer-focused,” said CalChoice Chief Executive Jason Caudle. “Their ability to simplify and present vital information enables customers of our associate member CCAs to make informed decisions about their energy choices.”
Tripepi Smith’s creative and strategic efforts have supported numerous CalChoice member agencies, including Lancaster Energy, Pico Rivera Innovative Municipal Energy, Pomona Choice Energy, Rancho Mirage Energy Authority and Energy for Palmdale’s Independent Choice. The firm’s collaboration extends beyond marketing materials, such as mailers and videos, to large-scale projects like the launch of the Disadvantaged Community Green Tariff (DAC-GT) program and the Power Choice solar and battery storage program.
“Our growing expertise in the community choice aggregation (CCA) sector allows us to make meaningful contributions to the success of CalChoice and its members,” said Charlie. “We are proud of the work we’ve accomplished together and look forward to continuing our partnership.”
As CalChoice continues to expand and innovate, this renewed contract solidifies Tripepi Smith’s role as a key partner in advancing community energy solutions throughout California.
About California Choice Energy Authority (CalChoice)
CalChoice is a pioneering Community Choice Aggregation solution for cities in California. The joint powers authority provides an innovative model that retains local control of utility services for cities who partner with CalChoice while alleviating operational risk and administrative overhead associated with the implementation of CCA. CalChoice’s joint power authority model is quickly becoming the gold standard for implementation of CCA by California cities.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.