Cailyn Thompson Earns Facebook Certified Digital Marketing Certification
With just over a year under her belt at Tripepi Smith, Junior Business Analyst Cailyn Thompson has earned her Certified Digital Marketing Certification through Facebook and became a Certified Creative Strategy Professional. Additionally, Cailyn is in the process of completing two other Facebook Certifications to solidify her knowledge, making her a Facebook ‘go-to.’
Facebook offers a wide range of marketing tools that enable businesses, marketers and public agencies to become equipped with the knowledge and skills needed to advertise their organizations and deliver monumental results.
“I am excited to complete all of my Facebook certifications and put what I have learned to the test,” said Cailyn. “I’m grateful to Tripepi Smith for the opportunity to earn these certifications, and I can’t wait to continue using what I’ve learned to help my team members and clients succeed.”
The Certified Digital Marketing Certification provides training in multiple aspects of digital marketing through Facebook including establishing a platform presence, advertising fundamentals, creating and managing ads and reporting. To receive the certification, individuals must take a timed, 90-minute exam and pass with a score of 700 or higher, on a scale of 300 to 1,000.
In earning a title as a Facebook Certified Creative Strategy Professional, Cailyn learned about Meta’s shift to mobile, being able to identify Meta’s technologies that inform creative development, understanding how to develop a creative brief and being adept in evaluating creative campaigns. To receive this certification Cailyn completed a 90-minute exam and passed with a score above 700.
“Our ‘Always Be Learning’ culture provides an avenue for team members to grow,” explained Tripepi Smith President, Ryder Todd Smith. “We strongly encourage our team members to take advantage of learning opportunities presented to them to better their skills in digital marketing. Tripepi Smith has always placed a priority on certifications on critical platforms that our clients rely upon to communicate with residents and these certifications help separate our social media practice area from the competition.”
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.