Anaheim Adopts New District Map with Assistance by Tripepi Smith
In August 2021, the City of Anaheim collaborated with Tripepi Smith to provide community engagement support for their redistricting effort. After months of extensive outreach and community meetings, the Anaheim City Council adopted Public Map 114 in March 2022, concluding the redistricting process and establishing the City Council voting districts for the next decade.
“The City of Anaheim was committed to a thorough and extensive redistricting process, requiring ongoing collaboration among City staff and our consultants from National Demographics Corporation and Tripepi Smith,” said Theresa Bass, City of Anaheim City Clerk. “The knowledge, management skills and attention to detail that Tripepi Smith demonstrated were instrumental in ensuring that our community members had a voice in this process, which ultimately led to the success of our redistricting effort.”
Team Tripepi Smith, consisting of Principal Jennifer Nentwig, Business Analyst Sydni Overly and Junior Business Analyst Kylie Benzing, worked with City staff to conduct an expansive outreach campaign to drive public participation in the redistricting process. Tripepi Smith leveraged many tools and strategies to execute that plan, including:
- A Dedicated Redistricting Website: AnaheimRedistricting.org served as the central hub for all resources and educational materials related to the redistricting process.
- Flyers: Flyers advertising the community workshops and focus maps were posted online and distributed to local community groups via email.
- Email Newsletters: Residents who signed up for redistricting notifications received emails with information about the redistricting process, upcoming meetings and how to get involved.
- Direct Community Group Outreach: Community-based organizations in Anaheim were notified via telephone about the redistricting process, reminded of important deadlines and pointed to the website for access to additional resources. They were also given the option to be included in the city’s email distribution list.
- Community Redistricting Meetings: Fourteen community meetings were held throughout the City to educate residents on the redistricting process and receive input from the community. Each meeting was facilitated by Tripepi Smith. Tripepi Smith President Ryder Todd Smith and Sydni led discussions about communities that should remain together in a single district, while also assisting National Demographics Corporation with meeting engagement.
As a result of the expansive process, the City Council received an abundance of feedback on local communities of interest, input on where the new district lines should be drawn, and 12 community-drawn maps.
“Through our work with Anaheim, we supported the City’s overall goals of proactively sharing information and encouraging community participation in local government,” said Jennifer. “Our team is proud to have partnered with Anaheim to achieve an exemplary level of community engagement in the important process of redistricting.”
About the City of Anaheim
Covering 50 square miles, the City of Anaheim is one of the nation’s premier municipalities and is home to more than 341,000 residents (one of California’s most populous cities). This vibrant metropolis attracts approximately 20 million visitors (40 million in all of Orange County) each year. Anaheim is centrally located in Orange County, making it the perfect launch point for all your Southern California fun!
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.