Coronavirus Resources

Coronavirus is the epicenter of every conversation, the awkward shadow of each new social interaction, the root cause of the great unknown that we are facing as a society.

Coronavirus is a threat to our health, our way of life, our liberties, the rule of law. It will stress our society in ways we have never experienced (I am 45) and at a time when we were already stressed politically. How our local institutions respond and communicate will play an important role in helping society effectively weather the coronavirus threat. It is a time to step up for America.

To that end, Tripepi Smith is launching this resource page and an ongoing blog series on coronavirus messaging, responses, priorities, and more. We are making available free graphic templates that anyone can use – client or otherwise. We will be offering ideas for best practices and critical messages and showcasing other agencies that are doing a great job. Finally, we will be available to you for any help you may need. We are all in this together.


Social Media

We’ve created more than 20 graphic and language templates regarding key safety messages and are providing insights on industry tools.

Messaging for
Web, Press, Email

Get the most out of your messaging by using the templates and best practices we’ve provided. Our templates capture critical information that can be adapted for your website, press releases, and community updates.

Workforce Management

Crucial public agency work continues even as much of our world stops. Access our founders’ insights on remote work and Team Tripepi Smith’s tips for developing a response plan in case Coronavirus appears among your staff.

The Communicator’s Checklist

Even surgeons use a checklist to ensure they hit all marks when working under high pressure.

Asking yourself about operations and public information will help you best serve your residents, businesses, and team members.

Census Counting During COVID-19

It’s more important than ever for residents to respond to the Census via postcard or email. Help spread the word to your residents with these flyer and email templates.

Inter-Agency Discussions

Tripepi Smith started hosting conference calls on communications and the Coronavirus for local government professionals. The calls will be hosted weekly or more frequently when necessary and will last approximately 1 hour.

We will use our Tripepi Smith UberConference line. Please note this line caps at 100 participants.

How Else Can We Help?

Are we missing resources that could help you out?

Please contact Bryn Miller (, 707.590.2713) and Ryder Todd Smith (, 626.536.2173) or anyone else on Team Tripepi Smith with suggestions or questions about this content.