Coronavirus Resources

As COVID-19 restrictions tightened during the surge and vaccine distribution information released, Tripepi Smith collected sample communications from our public agency clients around the state to help you frame your messaging. Access these examples below:

• Ongoing: The California JPIA’s portal to COVID-19 e-learning resources and webinars
• October 2020: The City of Grover Beach offers free wifi service for students
• November 2020: The City of La Cañada Flintridge encourages residents to support local business recovery and avoid gatherings during holidays
• Ongoing: The City of Culver City’s COVID-19 Portal
• December 2020: The City of Santa Paula celebrated the holidays with innovative, virtual activities
• December 2020: The City of Hawaiian Gardens COVID-19-related social media posts
  • COVID-19 Testing at City Hall: Facebook, Twitter, Instagram
  • LA County Closures: Facebook, Twitter, Instagram
  • City Hall Appointment Closure: Facebook, Twitter, Instagram
• January 2021: Los Angeles County released a vaccine misinformation infographic.
• January 2021: Riverside County released a COVID-19 vaccination webpage.

Although the remaining resources on this page were created from March to June 2020, when agencies were first addressing coronavirus, these templates and tips may still be helpful when crafting your outreach today.

For more examples of how agencies are responding to current events, please check out our social media, where we are spotlighting solid efforts from our Tripepi Smith VIPs using the hashtag #COVIDComms.

• LinkedIn
• Facebook
• Twitter
• Instagram

Coronavirus is the epicenter of every conversation, the awkward shadow of each new social interaction, the root cause of the great unknown that we are facing as a society.

This disease is a threat to our health, our way of life, our liberties and the rule of law. It has stressed our society in ways we have never experienced (I am 45) and at a time when we were already stressed politically. How our local institutions communicate determines how well our society will weather the threat of the coronavirus. It is a time to step up for America.

To that end, Tripepi Smith provided this resource page on coronavirus messaging, responses, priorities and more. We made free graphic templates available for anyone to use–client or otherwise–and offered ideas for best practices and critical messages. Finally, we are available to you for any help you may need. We are all in this together.

Onward,
Ryder

Social Media

We’ve created more than 20 graphic and language templates regarding key safety messages and are providing insights on industry tools.

• Coronavirus: Social Media Language and Imagery Templates (Resource)
• How to Customize Social Media Templates (Resource)
• In the Weeds: Live-Streaming City Council Meetings (Insights)
• How Nextdoor’s Response to COVID-19 Can Help Your Efforts (Insights)

Messaging for
Web, Press, Email

Get the most out of your messaging by using the templates and best practices we’ve provided. Our templates capture critical information that can be adapted for your website, press releases, and community updates.

• Message Templates (Resource)

Workforce Management

Crucial public agency work continues even as much of our world stops. Access our founders’ insights on remote work and Team Tripepi Smith’s tips for developing a response plan in case coronavirus appears among your staff.

• Sprinting to a Virtual Workforce (Insights)
• Preparing to Communicate a Coronavirus Case in Your Workforce (Insights)
• Remote Work Life (Presentation)

The Communicator’s Checklist

Even surgeons use a checklist to ensure they hit all marks when working under high pressure.

Asking yourself about operations and public information will help you best serve your residents, businesses, and team members.

• Coronavirus: Communications Checklist (Resource)
• Preparing to Communicate a Coronavirus Case in Your Workforce (Insights)
• Straight from the Horses’ Mouths: County, State, and Federal Coronavirus Portals (Resource)
• COVID-19 Communications (Presentation)

Census Counting During COVID-19

It’s more important than ever for residents to respond to the Census. Help spread the word to your residents with these flyer and email templates.

• The Census Count Still Counts (Resource)

Inter-Agency Discussions

Tripepi Smith hosted conference calls on communications and the Coronavirus for local government professionals.

• Coronavirus: Discussion Group Agenda & Call-In Details (Resource/Insights)

How Else Can We Help?

Please contact Bryn Miller (bryn@tripepismith.com, 707.590.2713), Ryder Todd Smith (ryder@tripepismith.com, 626.536.2173) or anyone else on Team Tripepi Smith with suggestions or questions about this content.