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105 Social Media Post Ideas for Public Agencies

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Social MediaUsing social media can sometimes feel like an uphill battle for public agencies. Fighting for your community’s attention on platforms like Facebook, Nextdoor, Instagram and Twitter definitely takes some ingenuity, planning and an occasional bit of luck. But local governments should never feel as though they don’t have anything to talk about on social media.

Throughout any given year, public agencies can use social media to make information widely available, invite residents to events, gather feedback on policy decisions, and highlight services. Based on our experience with cities of all sizes, below is a list of 105 ideas for social media posts for public agencies.

To download the full list, click/tap here.

PRO TIP: Focus on using images and shortened links to your website for easy-to-digest posts.

Governance/City Clerk

  1. Council and committee meeting agendas
  2. Link to council meeting agenda live stream (either before, live, or after the fact)
  3. Summary of adopted resolutions
  4. Encourage residents to register to vote
  5. Links to help voters determine their polling place
  6. “Did You Know?” series: laws/ordinances explained

Elected Leaders

  1. Share when Mayor/Council will address local community groups
  2. Proclamations and citizen recognitions
  3. City involvement in local parades, groundbreakings, ribbon cuttings
  4. Commissions, Boards, Committees (naming members or where to find more information)
  5. Application period for Commissions, Boards, Committees

HR Updates

  1. Celebrate new Senior staff hires
  2. Congratulate Senior staff on retirement
  3. Decade milestones for staff
  4. New staff training/professional development certifications
  5. Department awards from outside organizations
  6. New job postings
  7. City Hall closures/holidays
  8. Staff Human Interest Highlight – Service or Volunteership Outside of Work

Crowdsourced Content

  1. Citizen “idea box” contest
  2. “Photo of the month” contest
  3. “Business of the month” series
  4. “Citizen/volunteer of the month” series
  5. To download the full list, click/tap here.

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