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Media Packets to Promote Your Organization

  |   Insights, Marketing, Public Relations   |   No comment

iStock_000017913369XSmallWhen a news story breaks, writers and producers look to cover every angle on the topic at hand. For instance, the next time a hot new tech company does an IPO, reporters will be seeking to craft a story about it. If you run a professional association for tech startups, a Google search will likely bring the reporters to your website, but if they can’t quickly find enough information to fuel their story, they will move on. Writers are always on deadline. Even waiting for a return phone call is sometimes outside of their time frame (especially if they publish only in digital format).

Enter the media packet. With a single click, reporters have all the information they need to feature your organization in their article, giving you free publicity simply for making their lives easy.

Media packets, or media kits, are a great way to make information about your company readily available to the public. They can be easily hosted on your website, emailed out upon request, or printed out for use at trade shows and promotional events.

Here are a few items to consider including in your media packet:

  • Facts about your organization
  • History of the organization
  • Bios of key team members
  • Products or services offered
  • Stock images of your products, services or community (including licensing rights details)
  • Past press coverage
  • Current news about your organization
  • High resolution images
  • Contact information

The beauty of having your media packet in a digital form is that it can be easily updated to include information such as recent press releases or responses to current events. Simply add content as needed and re-upload it to your website for any press that happens by.

Make sure your press kit is fully branded with your company logo, fonts, and color scheme. It should be professionally designed to match any and all other promotional material for your organization.

It takes time to create a well executed media packet, but having one ready is certainly worth the effort.

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