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You Can Quote Me on That

  |   Insights, Marketing   |   No comment

Whether it’s authoring press releases, endorsing an organization you sponsor, or talking to the media, chances are, at some point, you will be asked to provide a quote. Forgoing the chance to be quoted is a missed opportunity to communicate what is important about your organization’s brand and mission.

However, while many of us love to talk about what we do, it can be surprisingly challenging to articulate our thoughts in a concise and compelling way. Next time the occasion arises, review these helpful tips to get you headed in the right direction: iStock_quotes

  1. Link your quote to an initiative at your company or an issue that your potential clients deal with regularly. No one likes shameless self-promotion, but if you are being quoted, it is expected that you share your insights and expertise. When endorsing an organization, consider why you want to be affiliated with that organization. Everyone is a “proud supporter” of these organizations, but what draws their members to them? What do they offer and how can you add value to their membership? Consider this when offering your quote.
  2. Never forget your voice. While there is a certain cadence and standard to business quotes, you should always be yourself. Use language you would use when giving a speech or on a conference call. You will come across as authentic and recognizable to those who are familiar with you. Those who do not yet know you will get some insight into your personality and ethos.
  3. Plan ahead and be strategic. If you are speaking at a conference or launching a new product, you should be prepared with talking points. Well-crafted quotes showcase your organization or product, not your individual opinion. Make sure you adhere to your organization’s existing marketing and communication strategies when crafting your sound bites.
  4. Economy of words is key. If you are asked for a quote (as opposed to having a quote pulled from an interview), then chances are you have two or three sentences to convey your message. Use your words wisely, and do not waste space with filler content. At the same time, don’t be so specific that your quote appears off topic.
  5. Always use discernment.  This goes without saying. Never say anything you wouldn’t want your clients, colleagues, or mother to hear.

With these tips in mind, you can maximize the quality of coverage you receive, and get the most out of the quotes that you give.

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